< related terms >

Advertising:
is persuasive communication which is paid for placement in various media, continues to be a profitable variable of integrated marketing within holistic marketing. Traditionally advertising styles have developed and are easily identified as such. However, when a search in performed in Google, the results are displayed on a search engine results page (SERP). Seasoned internet users may tend to avoid clicking on sponsored ads. Nevertheless, clicking sponsored ads will drive traffic to a website incurring a somewhat arbitrary prearranged cost.

Marketing collateral:
a collection of media, was developed to support the sales of a product or service. These materials collectively should make the sales effort easier and more effective. The brand of the company is enhanced with effective marketing collateral. The production of well designed marketing collateral is important in any organizations's marketing plan. The digital marketspace has erased the line between websites as collateral and websites as a business entity. Just putting up a website has never been enough! We'll show you why everything matters under the Holistic Marketing umbrella.

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Angela Davis at CCSU

Annual Report

Dental Care for Dog

Floral Ilustration for Note Card

We begin with your unique Marketing Plan

1. Executive Summary 

2. Situation Analysis

A. Market Summary
i. Target Markets:
Market Demographics
a. Geographics
b. Demographics
c. Behavior Factors
ii. Market Needs
iii. Market Trends
iv. Market Growth
B. SWOT Analysis 
i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats
C. Competition
D. Product Offering
E. Keys to Success
F. Critical Issues
3. Marketing Strategy

A. Mission
B. Marketing Objectives
C. Financial Objective
D. Target Marketing
E. Positioning
F. Strategies 
G. Marketing Mix
H. Marketing Research

4. Financials

A. Break Even analysis
B. Sales Forecast
C. Expense Forecast

5. Controls

A. Implementation
B. Marketing Organization
C. Contingency Planning

i. Difficulty and risks
ii. Worst Case Risks

Your marketing plan guides the delivery of unique value!

Choosing, providing and communicating value are a continuous process and integral component of holistic marketing. We will follow your plan in synergy with you because our core philosophy at Marketing Holistics is based on the premise that everything matters within the holistic marketing system.