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< branding terms >

brand :
a unique, identifiable symbol, association, name or trademark which differentiates competing products or services.

brand audit:
series of exercises that assesses the health of your brand, determine brand equity and identify ways to improve and leverage equity.

brand awareness:
the ability to recognize and recall your brand under varying conditions.

brand dilution:
disassociation and unfavorable thinking about your brand.

brand image:
beliefs and perceptions about your brand and how your brand is associatively reflected in memory.

brand personality:
specifically human traits that can be attributed to your particular brand or brands in your portfolio.

brand valuation:
marketing vision of the value of a brand as defined by your unique value proposition.

 

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< favorite photos >

< unique perspectives >

Diagram of The Holistic Marketing Model

Clients with a unique understanding of marketing will recognize the importance of holistic marketing. Starting with a careful review and if necessary adjustment of your marketing plan, Marketing Holistics focuses on every element which contributes to a successful marketing strategy.

Consider this unique value proposition:

We have always believed that building a trusted, highly-recognized brand begins with providing high-quality products and services that make a notable difference in peoples's lives. —Google Inc's 2007 Form 10-K.

Should yours be different in tone and impact ?

Our core capabilities include:
Competitive Corporate Intelligence | Corporate Photography
Corporate Branding | Email Marketing | Integrated Marketing
Internet Marketing  |  Marketing Plans | Paid Per Click Campaigns
Photoshop & Software Training  | Product & Location Photography
Relationship Marketing   | Search Engine Marketing/Optimization
Social Media Marketing | Website Design & Enhancements

Our efforts together will result in: improved brand awareness, an increase in revenue and return on marketing investment. Marketing Holistics engages with our clients on a level which includes accountability for the success of your enterprise. We work closely with you to accomplish this on time and within budget. Our core philosophy at Marketing Holistics is based on the premise that everything matters under the holistic marketing umbrella.