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< related terms >

Internet Marketing:comprehensive strategy that creates synergy between a given business model and sales goals with a focus on website function and appearance.

Paid Per Click Campaigns: internet advertising model used when advertisers pay when a user clicks on ad ad to visit their websiste. Results may be sponsored match or content match.

Search Engine Marketing: form of internet marketing that promotes websites by increasing visibility in search engine result pages (SERPs).

Search Engine Optimization:
the process of editing and organizing the content of a web page and across a website to increase its potential relevance to specific keywords and phrases.

Viral Marketing: using the internet to create word of mouth effects to support marketing efforts and goals.

Website Usability: the elegance and clarity of design which facilitates the interaction with Webster.

 

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Download (272k) Product Positioning Map

Download (44k) Competitive Analysis        

Important terms for Holistic Marketing

Competitive Intelligence: data gathered and used by a company for the purpose of learning about its competition in a given market.

Corporate Brand: the coherent outward expression projected by an organization.

Integrated Marketing: coordination of a variety of promotion vehicles to complement and reinforce the impact of each method.

Holistic Marketing: concept based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and interdependence.

Marketing Mix: the combination of elements to describe the strategic position of a product or service in the marketplace. The diagram below differentiates between typical marketing mix strategies and our integrated holistic approach.

Marketing Plan: a blueprint outlining the specific actions necessary to interest customers and clients in products and service and ultimately persuade them to select your firm above competitors. Marketing Holistics begins with this formal outline, and moves forward with your Unique Marketing Plan.