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< favorite tips >

People have a natural tendency to react subjectively when processing information. Effective design will result when the selection and combination of elements speak louder than the sum of an individual parts.

When I was teaching a basic Microsoft Word class , time was running short. With a lesson on new document creation coming up, I improvised and taught using only four shortcuts:

Control (Ctrl)A select all
Control (Ctrl)C copy all
Control (Ctrl)N new document Control (Ctrl)V paste all.

Technology enables us to move faster every day. I made the logo for Buds & Blossoms, my first company, with a Letraset transfer type named Tarragon which has now been converted to a digital design font.

Identifont is a good site to find interesting typefaces. This is a great way to start the process of designing a logo for your organization.

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Inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender or the particular mode of information that is provided
— Edward Tufte

The digital marketspace has erased the line between websites as marketing collateral and websites as a business entity. —Barbara Reiner

Marketing Holistics delivers measureable results for our clients. We bring a wealth of experience to bear on your initiatives. We offer a lifetime of marketing, communication, award winning design, and sales experience. Marketing Holistics embracs and utilizes the newest technology and marketing dynamics which give breadth and depth to your strategy.

Everyone wins because everything matters.