< favorite terms >

competitive intelligence:
companies continuously monitor the activities of competitors to acquire valuable information which will be converted into knowledge. Actionable insights: drive business performance by increasing market awareness; improve knowledge management;
and raise the quality of strategic planning.

viral marketing:
using the internet to create word-of-mouth effects which will support marketing efforts and goals.


< favorite quotes >
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine. - Sergey Brin

There are not more than five primary colors (blue, yellow, red, white, & black), yet in combination they produce more hues than we can ever see. - Sun Tzu

I hate flowers - I paint them because they're cheaper than models and they don't move. - Georgia O'Keeffe


< favorite photos >

Cattleya Orchid - b. reiner

The truth of the matter is that film is actually being “cut” twenty-four times a second.- Walter Murch

Angela Davis at CCSU

Angela Davis became a prominent figure in the Civil Rights Movement in the United States during the 1960s & the 1970s. Ms Davis, an activist and scholar, remains deeply involved in the quest for social justice; she emphasizes the importance of building active communities surrounding critical social issues.
On April 24, 2008, Angela visited
Central Connecticut State Univ.
(CCSU) in New Britain, CT.

Angela lectured about “Prison Abolition” and “Race, Class & Gender Issues in American Society.” I was fortunate to have been invited to attend and document this full day event. Photography and video are very powerful forms of non-verbal communication. - Barbara Reiner

Holistic Marketing - Why Everything Matters

Holistic marketing is a relatively new marketing concept based on the development, design and implementation of marketing programs, processes and activities that recognizes breath and interdependence. Everything matters! Why is this important? In a mature capital economy, product and service offerings have multiplied exponentially along with competition. Information is available instantly. The new marketing paradigm has shifted the emphasis from product and production, to selling, then integrated marketing within the holistic marketing concept.

Botanical Gardens

During the final quarter of the 20th century, marketing became an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and stakeholders. In 2009, marketing management professionals must maintain a precise focus on every customer from multiple perspectives. Holistic marketing recognizes that everyone, from everywhere, at any time can control every aspect of the buying relationship with a few mouse clicks.

Let's start at the begining - your Marketing plan

A marketing plan is a written document which summarizes what the marketer has learned about the market, indicates how your firm will reach its marketing objectives and helps direct and coordinate the effort. Although, every business is unique - the planning part of the process is crucial.

Business photos in Hartford CT

Effective Marketing - Makes Selling Superfluous

Marketing collateral, a collection of media, was developed to support the sales of a product or service. These materials collectively should make the sales effort easier and more effective. The brand of the company is enhanced with effective marketing collateral. The production of marketing collateral is important in any organizations's marketing plan. The digital marketspace has erased the line between websites as collateral and websites as a business entity. Just putting up a website has never been enough!

Our core philosophy is based on the belief that everything matters under the holistic marketing umbrella. Please also view our privacy policy.

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