Holistic Marketing - Why Everything Matters
Holistic marketing is a relatively new marketing concept based on the development, design and implementation of marketing programs, processes and activities that recognizes breath and interdependence. Everything matters! Why is this important? In a mature capital economy, product and service offerings have multiplied exponentially along with competition. Information is available instantly. The new marketing paradigm has shifted the emphasis from product and production, to selling, then integrated marketing within the holistic marketing concept.
During the final quarter of the 20th century, marketing became an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and stakeholders. In 2011, marketing management professionals must maintain a precise focus on every customer from multiple perspectives. Holistic marketing recognizes that everyone, from everywhere, at any time can control every aspect of the buying relationship with a few mouse clicks.
Let's start at the begining - your Marketing plan
A marketing plan is a written document which summarizes what the marketer has learned about the market, indicates how your firm will reach its marketing objectives and helps direct and coordinate the effort. Although, every business is unique - the planning part of the process is crucial.
Effective Marketing - Makes Selling Superfluous
Marketing collateral, a collection of media, was developed to support the sales of a product or service. These materials collectively should make the sales effort easier and more effective. The brand of the company is enhanced with effective marketing collateral. The production of marketing collateral is important in any organizations's marketing plan. The digital marketspace has erased the line between websites as collateral and websites as a business entity. Just putting up a website has never been enough!